Sales is like an oxygen for any business, because without it business dies quickly. To increase / maximize sales in your business, first identify the factors on which sales depend and then keep working on those factors carefully & consistently to improve and increase your sales numbers. So, here i am sharing you as per my experience eight factors on which sales in business depend:
Products & Services:
Study & research well your market / customers and bring or introduce only those types of products / services in business which your customers want and need. So, here your goal should be to put your hands only in fast moving products or services.Marketing:
Marketing is a lead generating activity and the purpose of marketing is to get you qualified leads. So, be smart in selecting the marketing channels and in designing the marketing messages to reach your target customers. System Of Distribution:
Work well on your system of distribution to make easily available your products / services to end users to save their valuable time & energy.Way Of Explanation:
Your ability to explain well about your products & services to your customers / prospects also determine your sales closing. Design your presentation carefully and professionally to close more sales. Objection Handling:
Study your offerings and market well to handle your customers objections successfully. Before you interact your customers / prospects imagine what objections or doubts they may have and prepare your answers in advance so that you could handle their questions in a well way.Follow Up System:
How will you contact your buyers/ customers, if they have shown their interest in your offerings? Your follow up system should be highly professional. Energy Level:
Do your homework well before you meet your customers / prospects, because when you do so you feel confident & enthusiastic which increases the chances of closing the sales.Pricing:
Study and understand your market well before you develop your pricing strategies. So, these were the eight factors on which sales in any business depend.
